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Jimmy Choo unveils the much anticipated capsule collection created in collaboration with contemporary artist Rob Pruitt. The products are now available in Jimmy Choo boutiques and online.
Pruitt has wielded his particular brand of iconoclastic humour and visual exuberance since he emerged on the New York art scene in the late ‘80s. From glittering panda bear paintings to large scale dégradé canvases with a scribble of human expression, to a silvered Andy Warhol monument on public view, Pruitt is known for producing art that is both playful and profound.
Referencing Pruitt’s art influences, the collection has a whimsical feel, incorporating some of his recurring artistic themes. Each product is finished with an extreme attention to detail including playful linings, exclusive materials and hand-finished soles.
‘We are really excited by the collection as it reflects everything that captivated us about collaborating with Rob Pruitt: his energy, use of colour and the festive exuberance of his prints and materials. There were elements in his work that reminded us in subtle ways of the Jimmy Choo design iconography. The collaboration has yielded collectable pieces that are highly original, integrating both Rob’s sarcastic wit and Jimmy Choo’s iconic glamour.’ Creative Directors Sandra Choi and Simon Holloway.
The artist created several original designs that were realised in the collection. Pruitt signatures of glitter zebra, pandas and dégradé colour feature in the product design, presented in surprising and often contrasting combinations always with graphic black detailing. In a playful expression for Jimmy Choo, Pruitt created a unique duo of angel and devil pandas symbolizing the dual personalities of the Jimmy Choo woman: the classic good girl / bad girl double play.
‘The panda is a recurring image seen throughout the body of my artwork. It’s a symbol that reminds us both to tread lightly and to appreciate the adorable. They represent the harmony of yin and yang.’ Rob Pruitt.
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