Back to Stories THE ICONS Embodying the spirit of Jimmy Choo, our Icons are timeless pieces set apart by extraordinary style, exceptional craftsmanship and unparalleled attention to detail. These enduring silhouettes are refreshed each season; meaning, there’s always newness to add to your collection. READ MORE READ LESS Video format is not supported Close Video A great design should be beautiful, of course, but it’s the finer details that set a truly exceptional style apart. Our Icons are the ultimate expression of our spirit. -Sandra Choi, creative director Video format is not supported Close Video LOVE Love is an elevated classic; a quintessential pointed pump with reimagined proportions that ensure it feels both familiar and the refreshingly new. Crafted with exquisite care, the sole of every Love pump is applied by hand, it takes three days to create a single pair. READ MORE READ LESS AZIA Strappy sandals have a place in every wardrobe, and our signature Azia silhouette is a masterclass in modern minimalism. This excellence also extends to our craftsmanship, it takes three days to create a single pair. The ultimate strappy sandal, Azia proves that sometimes less really is more. Azia is feminine and fierce – in my opinion, she’s the ultimate strappy sandal. -Sandra Choi, creative director BING Imbuing the classic pointed pump with added glamour, these embellished mules take a bona fide wardrobe essential to a whole new level. Each Bing’s signature cuff - intricately adorned with 50 individually placed Swarovski crystals - is a labour of love that takes two hours to perfect. READ MORE READ LESS SAEDA Blurring the line between footwear and jewellery, our exquisite Saeda pumps are instantly recognisable thanks to their delicate anklets. Each one is hand-finished with 40 individually applied Swarovski crystals; meaning, these elegant pumps command attention. Saeda is the height of refinement, to me, this exquisite pump is a work of art. -Sandra Choi, creative director BON BON Inspired by contrasts - structured yet soft, sweet yet bold - the Bon Bon handbag is truly captivating. Defined by a draped silhouette and crowned with an embellished handle finished with 100 Swarovski crystals - reminiscent of Bing signature cuff - it's the ultimate investment piece. READ MORE READ LESS HOW TO STYLE THE ICONS No matter what occasion you’re dressing for, be inspired by our iconic shoes and handbags. Sculpted silhouettes and sparkling crystals lend an air of refinement to on and off-duty looks – making contemporary styling a cinch. READ MORE READ LESS EDITOR’S PICKS Remove Azia 95 from Wish List Move Azia 95 to Wish List Azia 95 CHAMPAGNE C$ 1,325 Regular Price Remove Bing 100 from Wish List Move Bing 100 to Wish List Bing 100 Ballet Pink C$ 1,595 Regular Price Remove Saeda 100 from Wish List Move Saeda 100 to Wish List Saeda 100 IVORY/CRYSTAL C$ 1,625 Regular Price Remove Bon Bon from Wish List Move Bon Bon to Wish List Bon Bon GOLD C$ 1,795 Regular Price Remove Love 85 from Wish List Move Love 85 to Wish List Love 85 Ballet Pink C$ 1,175 Regular Price Remove Saeda Sandal 100 from Wish List Move Saeda Sandal 100 to Wish List Saeda Sandal 100 BLACK/CRYSTAL C$ 1,625 Regular Price View More Stories Find Your Perfect Pump From timeless styles to modern designs, the Jimmy Choo pump guide is comprised of stylish pieces that work for every wardrobe. The Ultimate Bag Guide Discover new, classic and must-have styles in our guide to finding the perfect bag for you. Jimmy Choo Unveils Madison Avenue Flagship Boutique Discover the new Madison Avenue flagship boutique, showcasing an evolved Jimmy Choo retail experience.