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Known for her talented range of character depiction, Emmy-nominated Sydney Sweeney stars in a campaign that brings to life the multifaceted characteristics of the Autumn 2025 collection.
Shot as a cinematic journey that blurs the line between fantasy and reality, the campaign draws viewers through an immersive narrative. Breaking the fourth wall, each video vignette and image places Sydney in scenes where the environment transforms in step with the energy and spirit of each shoe or bag. The campaign is a modern fable of feminine expression; we can play the role of whoever we want to be.
“This campaign reinforces the power of shoes and accessories to transform, acting out the possible characters. The notion that glamour is a feeling.”
Sandra Choi, Creative Director
The campaign explores the main character energy of the collection, featuring a cast of key styles unveiled in a series of short scenes captured on film and camera.
The Autumn 2025 Autumn 2025 campaign invites audiences to explore the expressive power of style to transform not just physically but emotionally.
Expressive and boldly unique, the Isa pump celebrates individuality with freedom, flair and joy.
Authentic, real and effortlessly magnetic; the Tylor loafer radiates quiet confidence.
Empowered and confident, the Bar Hobo is uplifting, inspiring and strong.
Daring and adventurous, the Scarlett pump has main character energy.
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