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Introducing Assertive Glamour; a heightened sensibility of the Jimmy Choo woman’s essence inspires the Autumn 2026 collection dedicated to boldness, to dynamic confidence and to innate creativity.
The Autumn Collection is an interplay between youth and experience, between Jimmy Choo celebrating its 30th year, yet forever being young at heart. This manifests in pieces that have a dynamic, infectious energy as well as sophisticated silhouettes and expert craftsmanship.
“I started with a very precise intention; I was drawn to the idea of dressing the leg, extending our canvas. Boots are the focus for this collection; I love the youthful, confident energy they give to women, they are practical, but they are also transformative. And I wanted to translate that spirit into the rest of the collection. It’s an assertive take on glamour inspired by our heritage.”
산드라 초이(Sandra Choi) - 크리에이티브 디렉터
The collection was presented during Milan Fashion Week against a multi-room set that was an interpretation of Sandra Choi’s London design studio. Having overseen the design since the brand was established in 1996, the space was an intentional narrative of what goes on behind the scenes of making a collection, the making of Jimmy Choo.
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