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Since the 1980s, Jimmy Choo has evolved from an East London atelier specialising in bespoke shoes into a global luxury accessory house where artisanal craft and emotional design are inseparable. Frequently name-checked in era-defining television, film and music, the brand has transcended fashion, becoming a recognised pop-culture phenomenon. Explore the milestones that have shaped Jimmy Choo's journey.
1980s
Professor Jimmy Y.K. Choo, OBE (or ‘Mr Jimmy Choo’) sets up a studio in East London, making bespoke, hand-made shoes.
1990s
In 1996, J. Choo Limited is co-founded by Professor Jimmy Y.K. Choo, OBE (who subsequently left the business in 2001) and Tamara Yeardye (now Mellon), formerly Vogue’s accessories editor (who left the business in 2011). Sandra Choi, Jimmy’s niece by marriage, joins the business as one of the founding directors, overseeing the design of the collections. Jimmy Choo opens its first boutique on London's Motcomb Street. In 1998, the brand begins its global expansion with the opening of boutiques on Madison Avenue, New York City, and Rodeo Drive, Los Angeles.
2000s
The brand is propelled as a household name after being name-checked in HBO’s primetime show Sex and the City. The brand pioneers red carpet dressing at the Academy Awards, cementing a reputation for dressing the most talented actors in the film industry. Professor Jimmy Y.K. Choo, OBE, leaves the business in November 2001.
2003
The brand launches its first bag collection. This marks the start of an ongoing category expansion that reinforces both the design expertise and power of the brand.
The brand continues its category expansion, launching eyewear.
2008
The brand wins multiple awards including: - Designer Brand of the Year award from the British Fashion Council - ACE Award for Brand of the Year from the Accessories Council - Brand of the Year from the 22nd Annual Footwear News Awards in New York
2011
Jimmy Choo continues to establish its position as a global luxury accessory house with the launch of its men’s collection. The brand’s debut fragrance, Jimmy Choo Signature, launches. The Jimmy Choo Foundation is established as a non-profit charitable trust with the focus of empowering women and others, improving their quality of life through education and enterprise.
2019
The brand acquires its first factory in Florence, Italy, reasserting its commitment to craftsmanship and support of legacy skills passed through generations. A second factory acquisition in Florence follows in 2024.
2020
Hannah Colman is appointed CEO of Jimmy Choo.
2025
Jimmy Choo opens a new global supply chain office in Scandicci, Florence.
2026
Sandra Choi, Creative Director, is appointed an Officer of the Order of the British Empire (OBE) for her services to fashion. Jimmy Choo continues to assert its position as a global leader in luxury accessories. Categories today include shoes, bags, small leather goods, jewellery, soft accessories, eyewear and fragrance - across both women’s and men’s collections.
This overview brings together answers to some of the most frequently asked questions about Jimmy Choo's business, history, leadership and global operations.
Jimmy Choo is recognised for skilled craftsmanship, innovative design, playful glamour and contemporary culture. Frequently name-checked in era-defining television, film and music, the brand has become synonymous with expertly made products that inspire feelings of confidence and joy. Crafted for life’s big and small moments, collections encompass shoes, bags, accessories, jewellery, eyewear and fragrance, for women and men.
Jimmy Choo collections are designed in the brand’s London studio, overseen by Creative Director Sandra Choi. The products are largely brought to life in Florence, Italy, reflecting the house's commitment to exceptional craftsmanship and artisanal expertise.
Jimmy Choo is headquartered in London and operates over 200 boutiques worldwide, serving clients across key luxury markets.
Jimmy Choo is led by CEO Hannah Colman. Hannah has been with the company for almost three decades and was appointed CEO in 2020.
Jimmy Choo was founded in 1996 by Tamara Yeardye (now Mellon) and Professor Jimmy Y.K. Choo, OBE (or ‘Mr Jimmy Choo'). Sandra Choi formally joined the business as one of the founding directors and has overseen the design of the collections since the brand's founding.
Capri Holdings Limited (NYSE: CPRI).
Professor Jimmy Y.K. Choo, OBE is the shoemaker who established an East London bespoke atelier in the 1980s; this subsequently led to the founding of the Jimmy Choo brand in 1996 by Tamara Yeardye (now Mellon) with Mr Jimmy Choo. Professor Jimmy Y.K. Choo, OBE left the business in 2001. Tamara Mellon left the business in 2011.
Sandra Choi is the Creative Director of Jimmy Choo, having overseen the design of the collections since the brand’s founding. Over the course of three decades, she has shaped the brand’s visual and emotional identity.
Yes. Jimmy Choo supports a range of philanthropic and educational initiatives. The Jimmy Choo Foundation was established in 2011 as a non-profit charitable trust with the focus of empowering women and others, improving their quality of life through education and enterprise. Through the Jimmy Choo Foundation the brand has supported partners including Lend With Care. Today, the brand is in its sixth year of partnership with Women for Women International. Through the Capri Holdings Foundation, the brand supports educational initiatives including scholarships, mentorship and programmes that promote opportunity, diversity and craftsmanship across the fashion industry. The brand is also a longstanding patron of the British Fashion Council.
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