Back to Stories Introducing Rose Passion, The New Fragrance Jimmy Choo unveils the latest addition to its fragrance repertoire, Rose Passion. A beautifully rich scent evocative of the glamour, confidence this new fragrance captures the essence of the house. As the latest addition to Jimmy Choo’s signature fragrance line, it’d be an understatement to say there has been a lot of excitement surrounding the launch of Rose Passion; and this sensual scent does not disappoint. Inspired by the eternal allure of the French Riviera – ‘rose’ is in fact a reference to the French translation of ‘pink’ – this glittering coastline also serves as the backdrop to Rose Passion’s debut campaign. The lucidity of the bright blue sky echoes the glittering Mediterranean Sea, both of which are framed magnificently by the view from the iconic La Palais Bulle - a stunning architectural landmark - where Jimmy Choo’s latest modern goddess Malika el Maslouhi luxuriates by the pool. Captured by Carlijn Jacobs, el Maslouhi is free-spirited, magnetic and empowered, the true embodiment of Rose Passion. READ MORE READ LESS The fragrance itself, created by revered perfumier Nathalie Lorson, opens with the freshness of coconut water and the rich exotic bloom of the frangipani flower. The middle notes combine the headiness of orchids with the seductive jasmine flower. The scent builds in intensity thanks to notes of sandalwood that unify Rose Passion’s myriad elements, including exotic vanilla, whose depth and power gives the fragrance a long-lasting trail. Ultimately, Rose Passion is uplifting and exhilarating, which, in the words of Lorson, ‘honours another facet of the Jimmy Choo woman - her optimism’. READ MORE READ LESS 查看更多故事 高跟鞋指南 無論喜歡經典風格還是摩登設計，品牌包羅萬有的高跟鞋系列都必定能為任何造型錦上添花。 手袋选购指南 根据品牌手袋选购指南尽情探索各式手袋，全新单品、经典款式和常用基础款皆心动呈现，快来寻觅您的挚爱之选。 Jimmy Choo 麥迪遜大道旗艦精品店閃耀開幕 探索麥迪遜大道全新精品店，切身感受Jimmy Choo 帶來的時尚體驗。